A PSA is a public service announcement that has a purpose of persuading someone to do or not to do something. It usually is on the topic of one's health, other's health, the environment, and self morale. For example; Smoking kills, don't kill yourself with smoking. That would be a PSA against smoking and its goal is to get you to stop or not to start smoking. PSA's appeal to one's emotions, logic, and ethics (pathos, logos, ethos).
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